„Almost any one can think up an idea. The thing that counts is developing it into a practical product.“ (Henry Ford)
The idea behind MagicTack first came from equestrian sports.
At a time when it was becoming more and more important for people to stand out from the crowd, there was no adequate way to individually design the browband of a horse bridle and, above all, to match the color of the other equipment quickly and easily. We wanted to change this condition and developed the first versions of our browbands in 2010.
In 2011 we were able to win Georg Kieffer as a cooperation partner in equestrian sports. Thanks to the decades-long experience of the traditional company from Munich and the constantly new ideas and designs of the MagicTack team, an ideal partnership between the two companies quickly developed.
In 2013 dog collars, bracelets and belts should complete the MagicTack product range for the time being. We were able to win Hunter International as the perfect cooperation partner for the dog and fashion sector. The use of high-quality raw materials, the 100% production in Germany and the attention to detail fit perfectly with the philosophy of MagicTack.
In 2015 we were able to win Stübben as a new cooperation partner in the area of equestrian sports.
In order to further optimize the coordination of the horse / rider outfits, we developed the “A touch of MagicTack” riding glove together with the company Hauke Schmidt in 2016, which offers countless possible combinations thanks to an exchangeable patch.
In 2020 we developed the new MagicTack Bling System which gives you even more possibilities to stand out from the crowd.